Implementation of Airtory Ads

Airtory Ads can be implemented across Display and Video Ad inventory.

Airtory is a creative management platform that allows advertisers to build one-of-a-kind Rich Media Display and Video ads with user engagement at its core. That being said, the output from the Airtory Studio is an ad tag, which is, universal and can be implemented across media partners – DSPs, Publishers & Ad Networks.

When exporting the ad tag (read how here for Display Ads and here for Video Ads), you will need to select your Media Partner from the drop-down menu. On selecting, the respective Macro will be added to the ad tag automatically.

The Airtory Studio has several widely-used media partners added to the Macro-provider list. Macros help the media partner record Clicks at their end when implementing a third-party ad tag.

DSPs such as AppLift, DBM, AppNexus, The Trade Desk, Mediamath and IronSource amongst others are included in the list. In most cases, Airtory ad tags will need to be placed as a third-party ad tag in the DSP dashboards.

If you are executing the ad directly on a website in partnership with a publisher, it is important to select the ad server of the respective publisher. DFP and Zedo, the most widely used ad servers by publishers have already been added to the list.

Airtory is a Google-certified third-party ad server (check here). This means Airtory is part of an exclusive list whose ad tags can be executed in Google Networks.

While executing third-party ad tags on GDN, please follow the steps mentioned in the below document:

In case you do not see the Macro of your preferred media partner in the list, please contact us and we will get it added within 24 hours.

Airtory Studio Creative Requirements

In this article, we will tell you how you can find the specifications to build any ad within Airtory Studio.

Airtory is a Rich Media Creative Management platform. The Studio has over 270 templates to create Rich Media ad units. Each ad format has been built independently with user-engagement at its core, to enhance overall ad performance and brand recall.

For this reason, each ad format has different requirements, which are listed as individual Build Guides.

You can access the Build Guide while setting up the ad. (See here for the ad creation process)

  • After selecting the Ad Format you would like to set up, your screen will look like the below:
Ad Editing
  • At the bottom right of the screen, you can click on BUILD GUIDE
  • From here you will be redirected to a different page where the creative requirements are listed:
  • You can also download this page as a PDF.
    • This feature is particularly helpful when you need to share the requirements with other team members.
  • Further, if you would like to check out the requirements for other ad formats, you can do so from the Ad Selector drop-down menu.

Exporting Video Ads in the Airtory Studio

Setting up a Video ad in the Airtory Studio is a little different than setting up a Display ad

After completing the creative set up process, the ad is now ready to be Exported and implemented.

Follow the below steps to get a ready-to-use Video Ad Tag from the Airtory Studio.

For Video Campaigns, once the creative is good to go, the screen will look like the below, where you can see:

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  • The preview of the creative
  • Shareable creative preview link
  • QR Code to view the creative on a mobile device on scanning
  • Taking a step back, while setting up the creative, the user will have to select the media partners they wish to execute this ad on. This is done so that relevant Macros can be inserted in the final Ad Tag.

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  • From the Export page, the tags can be copied on the clipboard simply by clicking the COPY button
    • Before copying the Tag, select the media partner being used for the campaign from the drop-down menu
    • On selecting, the respective Macros will be inserted
  • There is also a direct link to the Statistics page of this particular creative from this page
  • All Ad Tags of a particular campaign can be downloaded from the Video Campaigns Summary Page
  • Click on Hamburger Symbol on the extreme right of the campaign details tab to view a drop-down menu
  • Click on the DOWNLOAD button to download the Ad Tags of all creatives in that particular campaign in an Excel file

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On exporting the ad tags, you can implement it within the dashboard of your chosen media partner – DSPs or direct publishers.

Exporting Display Ads in the Airtory Studio

Once the creative set up is done, the Ad Tag is ready to be exported and implemented

After completing the creative set up process, the ad is now ready to be Exported and implemented.

Follow the below steps to get a ready-to-use Ad Tag from the Airtory Studio.

Once the creative is made, your screen will look like the below, where you can see:

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  • The preview of the creative
  • Shareable preview link of the creative
    • You can also generate a PIN-protected preview URL to share the creative preview with only a selected audience

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  • QR Code to view the creative on a mobile device on scanning
  • The Ad Tag has default Macros inserted. However, for specific media partners, the Macros vary:
    • Before Downloading the Ad Tag, select the media partner being used for trafficking the campaign from the drop-down menu
    • On selecting, the respective Macros will automatically be inserted
  • If the creative is going to be served in-app, please check the in-app integration box
  • Once done, you can download the Ad Tag by clicking the DOWNLOAD TAG button on the bottom right
  • The Ad Tag can be copied onto the clipboard by clicking on COPY TAG button on the bottom right
  • There is also a direct link to the Statistics page of this particular creative from this page
  • The Top of the screen would show you the Creative Name and the respective Campaign it is a part of. Here there is a shortcut to add more creatives to the Campaign. On Clicking, you will be led back to the campaign summary page where you can view all creatives in the campaign.

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  • All Ad Tags of a particular campaign can be downloaded from the Campaign Summary Page
    • Click on Hamburger Symbol on the extreme right of the campaign details tab to view a drop-down menu
  • Click on the DOWNLOAD button to download the Ad Tags of all creatives in that particular campaign in an Excel file

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On exporting the ad tags, you can implement it within the dashboard of your chosen media partner – DSPs or direct publishers.

Adding Creatives to Campaigns in the Airtory Studio

In this article, you will learn how to add creatives under a particular campaign

Each creative made within the Airtory Studio is categorized under a Campaign, which makes it easy to later search for to edit and track.

But first, How do I add creatives to a Campaign?

Once you have selected the Ad Format that you wish to build and have clicked on the Customize button, you can follow the steps listed below to set up a creative:

  • Name the Creative
  • Upload the assets as per the specifications of the respective formats
  • Upload the fallback image
  • Enter the Call to Action (CTA) URL
  • On entering all the details, you can Preview the Ad by clicking on the PREVIEW button on the bottom right
  • Once the creative is good to go, you can generate the Ad Tag by clicking on the EXPORT button on the bottom right

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  • You can also add a new creative from the Campaign Summary page by clicking on the ADD NEW CREATIVE button on the top right in the Campaign Summary

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  • By Clicking on the More Options icon of each creative, you can:
    • Download the creative (if the option is enabled)
    • View Activity Log of the creative
    • Copy or Move the creative to different campaigns
    • Delete the creative

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Once the creative set up is complete, the ad is now ready to be Exported. You can learn how to Download Ad Tags in this Airtory Guide article.

How to Set Up a Campaign in the Airtory Studio?

A quick three-step guide on how to set up a new campaign in the Airtory Studio

In this article, we will learn how to set up a new campaign in the Airtory Studio.

This is required so that we can easily create, edit and track creatives made for an advertiser or publisher.

A new campaign can be set up by going to Airtory Studio.

The default Home Page of the Studio page is the New Campaign Tab.

1. On selecting the type of Creative you would like to set up, a pop up appears where you can enter the Campaign Details:

– Campaign Name

– Advertiser Name

– Publisher Name

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2. Once the Campaign details are filled, select the Ad Size. These are standard IAB ad sizes for which inventory is available across DSPs and Publishers.

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3. After selecting the Ad Size, you’ll be able to see all of the supported formats for that size.

4. You can customize the selected Ad Format by clicking on the Customize button on the bottom right

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Now that you have set up a New Campaign, and have started on your first creative, you’ll be able to modify the format and export. In this article, you can learn how to set up a creative and complete the process.

Ad Serving Custom HTML Ads via Airtory

You can use the Airtory Studio to host and serve custom HTML ads that have been built using third-party platforms.

Along with having 270+ templatized rich media ad experiences, the Airtory Studio also enables advertisers to host and serve custom made HTML and iFrame Ads via a feature known as “Creative Upload”.

How to Upload an iFrame Ad:

  • Click on the Creative Upload tab from the sidebar in the Airtory Studio.
    Screenshot 2019-08-08 at 5.34.14 PM
  • Here, you can add a Creative Name and a New Campaign details.
  • Once you have the basic details in place, choose iFrame Ad from the Format Type drop-down.
    Screenshot 2019-08-08 at 5.34.47 PM
  • Enter the URL of the iFrame Ad. Please ensure that the URL is HTTPS to avoid probable issues.
  • You can define the width and the height in which the ad should render.
  • Next, you have the option to add a custom black border to the ad. Enter the pixel value of the thickness of the border.
  • If there is any more custom CSS that you wish to add, it can be entered in the next field. For eg: width:100%;height:100%;border:none;
  • By checking the ENABLE MRAID CUSTOM CLOSE box, a close button will be added to the ad. This is especially useful for ads that will be served as mobile interstitial.
  • The position of the close button can be selected from the drop-down menu.
    Screenshot 2019-08-08 at 5.36.47 PM
  • Lastly, there is an option to add a third party impression tracker, which will be added to the ad tag.
  • Once all the required fields are filled in, click on the EXPORT button at the bottom right.

How to Upload an HTML Ad:

  • Click on the Creative Upload tab from the sidebar in the Airtory Studio.
  • Here, you can add a Creative Name and a New Campaign details.
  • Once you have the basic details in place, choose Zip File Upload from the Format Type drop-down.
    Screenshot 2019-08-08 at 5.34.47 PM
  • The Zip file that is being uploaded should contain the index.html file along with the assets folder.
    • While archiving the files, please ensure that the index.html file and the assets folder are archived together and not the directory.
    • To ensure all event tracking is done correctly, it is imperative to ensure that one of the below custom JS files are included within the HTML creative:
      • For HTML Ads:
        <script type=”text/javascript”>”airtory” in window||(window.airtory={track:function(){window.airtory.track.q.push(arguments)}},window.airtory.track.q=[]);</script><script src=”https://cdn.airtory.com/js/creative-upload-helper.js”></script>
      • ​For GWD Ads:
        <script type=”text/javascript”>”airtory” in window||(window.airtory={track:function(){window.airtory.track.q.push(arguments)}},window.airtory.track.q=[]);</script><script src=”https://cdn.airtory.com/js/gwd/standard.js”></script>
      • ​For GWD Ads with EnablerJS:
        <script type=”text/javascript”>”airtory” in window||(window.airtory={track:function(){window.airtory.track.q.push(arguments)}},window.airtory.track.q=[]);</script><script src=”https://cdn.airtory.com/js/gwd/enabler.js”></script>
  • After uploading the zip file, please select the Ad Type from the drop-down menu
    Screenshot 2019-08-08 at 5.45.19 PM
  • Setting up a Glide Ad:
    Screenshot 2019-08-08 at 5.47.11 PM

    • The Glide Ad is an interscroller ad that is responsive and placed within the content of a page. (See our default format here)
    • User can enter the ad break text before and after the ad in the following fields
    • The background and font colour of the text can be customized to suit the ad and the page the ad will render on
    • If the ad contains a video, check the ENABLE VIDEO EVENTS to ensure the video quartile events are tracked and reported
    • There is an option to add a third party impression tracker, which will be added to the ad tag.
  • Setting up a Super Billboard Ad:
    Screenshot 2019-08-08 at 5.47.23 PM

    • The Super Billboard ad is a responsive desktop ad, which is usually placed below the header of a desktop page
    • If the ad contains a video, check the ENABLE VIDEO EVENTS to ensure the video quartile events are tracked and reported
    • There is an option to add a third party impression tracker, which will be added to the ad tag.
  • Setting up a Generic Ad:
    Screenshot 2019-08-08 at 5.49.53 PM

    • A Generic Ad is an ad that can be set up for any dimension
    • The dimension of the ad can be defined by entering the width and height values while setting up the ad
    • If the ad contains a video, check the ENABLE VIDEO EVENTS to ensure the video quartile events are tracked and reported
    • Select the sub-type of the ad from the next drop-down menu
      • None: Is an ad that will be executed in the defined dimension
      • Expando: Is an expandable ad which overlaps the content once expanded
      • Push Down: Is an expandable ad which pushes the content of the page when expanded
      • Interstitial: is a mobile full-screen ad. The duration after which the ad should auto-close can be defined.
    • For Expando and Push Down ads:
      • The width and height of the expanded ad needs to be defined
      • To Enable Auto Expansion of the ad, check the box
      • The no. of times the ad should expand for each user within 24 hours can be defined
      • The duration after which the expanded ad should auto-close can also be defined
      • For non-GWD HTML Expandable ads, ensure you call the airtory.expand() in the function to trigger the expansion and airtory.close() function to close the ad.
      • For Expando ads only, you can define the direction of the ad expansion
        Screenshot 2019-08-08 at 5.51.36 PM
    • There is an option to add a third party impression tracker, which will be added to the ad tag.
  • Setting up a Native Ad:
    Screenshot 2019-08-08 at 5.52.18 PM

    • A Native Ad is that which is placed within the content of a page
    • It is of a fixed dimension
    • The width and height of the ad needs to be defined
    • If the ad contains a video, check the ENABLE VIDEO EVENTS to ensure the video quartile events are tracked and reported
    • There is an option to add a third party impression tracker, which will be added to the ad tag.

Exporting the Ad:

  • Once the creative is made, your screen will look like the below, where you can see:
    Screenshot 2019-08-08 at 5.53.15 PM

    • The preview of the creative
    • Shareable preview link of the creative
      • You can also generate a PIN-protected preview URL to share the creative preview with only a selected audience
  • QR Code to view the creative on a mobile device on scanning
  • The Ad Tag has default Macros inserted. However, for specific media partners, the Macros vary:
    • Before Downloading the Ad Tag, select the media partner being used for trafficking the campaign from the drop-down menu
    • On selecting, the respective Macros will automatically be inserted
  • Once done, you can download the Ad Tag by clicking the DOWNLOAD TAG button on the bottom right
  • The Ad Tag can be copied onto the clipboard by clicking on COPY TAG button on the bottom right
  • There is also a direct link to the Statistics page of this particular creative from this page

Analytics for Custom HTML Ads:

iFrame Ads:

  • By default, iFrame Ads served via the Airtory Studio report only Impressions of the ad
  • For the clicks to be reported in the Airtory Analytics and for the data to pass via the Macros, one of the below custom JS files is required to be added within the HTML code of the creative before closing the body tag
    • For HTML Ads:
      <script type=”text/javascript”>”airtory” in window||(window.airtory={track:function(){window.airtory.track.q.push(arguments)}},window.airtory.track.q=[]);</script><script src=”https://cdn.airtory.com/js/creative-upload-helper.js”></script>
    • For GWD Ads:
      <script type=”text/javascript”>”airtory” in window||(window.airtory={track:function(){window.airtory.track.q.push(arguments)}},window.airtory.track.q=[]);</script><script src=”https://cdn.airtory.com/js/gwd/standard.js”></script>
    • For GWD Ads with EnablerJS:
      <script type=”text/javascript”>”airtory” in window||(window.airtory={track:function(){window.airtory.track.q.push(arguments)}},window.airtory.track.q=[]);</script><script src=”https://cdn.airtory.com/js/gwd/enabler.js”></script>

HTML Ads:

  • Campaign Summary analytics for the HTML Ads can be seen in the Analytics tab within the Airtory Studio
    • You can check this article to know more about Airtory Analytics
  • To track custom events of the ad within the Airtory Studio, add airtory.track(“<event-name>”) where the event code line is within the HTML code.

Please contact your Airtory Account Manager to enable this feature for your Airtory Studio account.