Airtory Studio Creative Requirements

In this article, we will tell you how you can find the specifications to build any ad within Airtory Studio.

Airtory is a Rich Media Creative Management platform. The Studio has over 300 templates to create Rich Media ad units. Each ad format has been built independently with user-engagement at its core, to enhance overall ad performance and brand recall.

For this reason, each ad format has different requirements, which are listed in individual Build Guides.

You can access the Build Guide while setting up the ad. (See here for the ad creation process)

  • After selecting the Ad Format you would like to set up, your screen will look like the below:
Ad Editing
  • At the bottom right of the screen, you can click on BUILD GUIDE
  • From here you will be redirected to a different page where the creative requirements are listed:
  • You can also download this page as a PDF.
    • This feature is particularly helpful when you need to share the requirements with other team members.

Analytics in the Airtory Studio: An Overview

The Airtory Studio records and displays different levels of metrics, by which a user can assess the performance of your Campaign and Creatives.

Airtory Studio is a third-party ad server that records ad metrics at different levels. Analytics within the Studio are real-time allowing users to keep an eye on performance and optimizing the creatives on the go.

  • On Clicking the ANALYTICS tab from the Side Bar in the Airtory Studio you will be led to the overall analytics of ALL Display Campaigns in your account.
  • You can filter the Analytics displayed by selecting the Campaign Name from the drop-down menu on the top of the page.
  • You can further view the statistics of one particular creative within that campaign by selecting the creative name from the Creatives drop-down menu.
  • The default date range for which the Analytics are displayed is the last seven days. The date range can be modified by selecting from the drop-down menu.

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  • The data which is displayed in the Analytics page can be downloaded in an Excel or PPT format at any time by clicking on the icons at the bottom right of the page
  • The default data which is displayed in the Analytics page is:
    • Campaign Summary –
      • Impressions: The no. of times the ads have loaded on the page for the date range selected
      • Clicks: The no. of users who have clicked on the ad and redirected to the advertiser’s landing page for the date range selected
      • CTR: Click-through rate is the percentage of people who click on the ad after seeing the ad for the date range selected. (CTR = Clicks/Impressions)
      • Invalid Impressions: Impressions that do not meet Airtory’s quality standard
      • Engagement Rate: Engagement Rate is the percentage of people who have engaged with the ad after seeing the ad for the date range selected. (Engagement Rate = Engagements/Impressions)
    • Daily Breakdown of Impressions: Graphical representation of daily Impression data for the date range selected. Hover over the points on the graph to see the exact numbers.
    • Hourly Breakdown of Impressions: Graphical representation of hourly Impression data for the date range selected. Choose the date for which you want to see the hourly data from the drop-down menu.
    • Daily Summary Table: Tabular representation of daily Impressions, Clicks and CTR data of the date range selected.
    • Lifetime Statistics: Statistics since the start of the campaign(s) selected in the drop-down menu.
    • Platforms Pie Chart: Data of how many impressions are served on which Operating Systems are shown in a pie chart. Hover over each section to see the exact number.
    • Different Metrics Pie Chart (Impressions, Clicks, etc.): Individual metric data in a pie chart format. The individual metric can be selected from the drop-down menu. Hover over each section to see the exact number.
    • Impression Heat Map: Progressive representation of the hourly impression data. The depth of the green color represents the volume of impressions during that hour. You can view the exact impression number by hovering over individual hour blocks.

All graphs and pie charts can be downloaded as individual PNG images. This is helpful when generating performance reports of the campaigns.

Details on Campaign and Creative Analytics are covered in this and this article respectively.

Adding Creatives to Campaigns in the Airtory Studio

In this article, you will learn how to add creatives under a particular campaign

Each creative made within the Airtory Studio is categorized under a Campaign, which makes it easy to later search for to edit and track.

But first, How do I add creatives to a Campaign?

Once you have selected the Ad Format that you wish to build and have clicked on the Customize button, you can follow the steps listed below to set up a creative:

  • Name the Creative
  • Upload the assets as per the specifications of the respective formats
  • Upload the fallback image
  • Enter the Call to Action (CTA) URL
  • On entering all the details, you can Preview the Ad by clicking on the PREVIEW button on the bottom right
  • Once the creative is good to go, you can generate the Ad Tag by clicking on the EXPORT button on the bottom right

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  • You can also add a new creative from the Campaign Summary page by clicking on the ADD NEW CREATIVE button on the top right in the Campaign Summary

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  • By Clicking on the More Options icon of each creative, you can:
    • Download the creative (if the option is enabled)
    • View Activity Log of the creative
    • Copy or Move the creative to different campaigns
    • Delete the creative

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Once the creative set up is complete, the ad is now ready to be Exported. You can learn how to Download Ad Tags in this Airtory Guide article.

How to Set Up a Campaign in the Airtory Studio?

A quick three-step guide on how to set up a new campaign in the Airtory Studio

In this article, we will learn how to set up a new campaign in the Airtory Studio.

This is required so that we can easily create, edit and track creatives made for an advertiser or publisher.

A new campaign can be set up by going to Airtory Studio.

The default Home Page of the Studio page is the New Campaign Tab.

1. On selecting the type of Creative you would like to set up, a pop up appears where you can enter the Campaign Details:

– Campaign Name

– Advertiser Name

– Publisher Name

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2. Once the Campaign details are filled, select the Ad Size. These are standard IAB ad sizes for which inventory is available across DSPs and Publishers.

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3. After selecting the Ad Size, you’ll be able to see all of the supported formats for that size.

4. You can customize the selected Ad Format by clicking on the Customize button on the bottom right

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Now that you have set up a New Campaign, and have started on your first creative, you’ll be able to modify the format and export. In this article, you can learn how to set up a creative and complete the process.

Ad Serving Custom HTML Ads via Airtory

You can use the Airtory Studio to host and serve custom HTML ads that have been built using third-party platforms.

Along with having 300+ templatized rich media ad experiences, the Airtory Studio also enables advertisers to host and serve custom made HTML and iFrame Ads via a feature known as “Creative Upload”.

How to Upload an iFrame Ad:

  • Choose the Creative Upload option under Display Ads
  • In the initial screen, you can select an existing Campaign to add the creative to or set up a new Campaign.
  • Once the Campaign details are entered, click on the NEXT button.
  • Here you can enter the Creative Name and select iFrame Ad from the drop down.
  • On selecting iFrame Ad, you will be required to enter further details. 
  • Enter the URL of the iFrame Ad. Please ensure that the URL is HTTPS to avoid probable issues.
  • You can define the width and the height in which the ad should render.
  • Next, you have the option to add a custom black border to the ad. Enter the pixel value of the thickness of the border.
  • If there is any more custom CSS that you wish to add, it can be entered in the next field. For eg: width:100%;height:100%;border:none;
  • By checking the ENABLE MRAID CUSTOM CLOSE box, a close button will be added to the ad. This is especially useful for ads that will be served as mobile interstitial.
  • The position of the close button can be selected from the drop-down menu.
    Screenshot 2019-08-08 at 5.36.47 PM
  • Once all the required fields are filled in, click on the NEXT button.
  • In this screen, you will be able to enable Additional features as per the requirement
  • On entering all the Additional Features, you can click on the EXPORT button to generate the ad tag to be implemented.

How to Upload an HTML Ad:

  • Choose the Creative Upload option under Display Ads
  • In the initial screen, you can select an existing Campaign to add the creative to or set up a new Campaign.
  • Here you can enter the Creative Name and select Zip File Upload from the drop down.
  • The Zip file that is being uploaded should contain the index.html file along with the assets folder.
    • While archiving the files, please ensure that the index.html file and the assets folder are archived together and not the directory.
    • To ensure all event tracking is done correctly, it is imperative to ensure that one of the below custom JS files are included within the HTML creative:
      • For HTML Ads:
        <script type="text/javascript">"airtory" in window||(window.airtory={track:function(){window.airtory.track.q.push(arguments)}},window.airtory.track.q=[]);</script><script src="https://cdn.airtory.com/js/creative-upload-helper.js"></script>
      • ​For GWD Ads:
        <script type="text/javascript">"airtory" in window||(window.airtory={track:function(){window.airtory.track.q.push(arguments)}},window.airtory.track.q=[]);</script><script src="https://cdn.airtory.com/js/gwd/standard.js"></script>
      • ​For GWD Ads with EnablerJS:
        <script type="text/javascript">"airtory" in window||(window.airtory={track:function(){window.airtory.track.q.push(arguments)}},window.airtory.track.q=[]);</script><script src="https://cdn.airtory.com/js/gwd/enabler.js"></script>
  • After uploading the zip file, please select the Ad Type from the drop-down menu
  • Setting up a Glide Ad:

     

    • The Glide Ad is an in-article ad that is responsive and placed within the content of a page. (See our default format here)
    • User can enter the ad break text before and after the ad in the following fields
    • The background and font colour of the text can be customized to suit the ad and the page the ad will render on
    • If the ad contains a video, check the ENABLE VIDEO EVENTS to ensure the video quartile events are tracked and reported
    • You can also check any of the additional feature boxes if your HTML ad requires.
    • There is an option to add a third party impression tracker, which will be added to the ad tag.
  • Setting up a Super Billboard Ad:

     

    • The Super Billboard ad is a responsive desktop ad, which is usually placed below the header of a desktop page
    • If the ad contains a video, check the ENABLE VIDEO EVENTS to ensure the video quartile events are tracked and reported
    • You can also check any of the additional feature boxes if your HTML ad requires it.
    • There is an option to add a third party impression tracker, which will be added to the ad tag.
  • Setting up a Generic Ad:

     

    • A Generic Ad is an ad that can be set up for any dimension
    • The dimension of the ad can be defined by entering the width and height values while setting up the ad
    • Select the expansion type of the ad from the next drop-down menu
      • None: Is an ad that will be executed in the defined dimension
      • Expando: Is an expandable ad which overlaps the content once expanded
      • Push Down: Is an expandable ad which pushes the content of the page when expanded
      • Interstitial: is a mobile full-screen ad. The duration after which the ad should auto-close can be defined.
    • For Expando and Push Down ads:
      • The width and height of the expanded ad needs to be defined
      • To Enable Auto Expansion of the ad, check the box
      • The no. of times the ad should expand for each user within 24 hours can be defined
      • The duration after which the expanded ad should auto-close can also be defined
      • For non-GWD HTML Expandable ads, ensure you call the airtory.expand() in the function to trigger the expansion and airtory.close() function to close the ad.
      • For Expando ads only, you can define the direction of the ad expansion
    • Once all these details are entered, click on NEXT
    • In the following screen you will be asked to fill in additional details:
  • If the ad contains a video, check the ENABLE VIDEO EVENTS to ensure the video quartile events are tracked and reported
  • There is an option to add a third party impression tracker, which will be added to the ad tag.
  • You can also check any of the additional feature boxes if your HTML ad requires it.
  • Setting up a Native Ad:

     

    • A Native Ad is that which is placed within the content of a page
    • It is of a fixed dimension
    • The width and height of the ad needs to be defined
    • Once all these details are entered, click on NEXT
    • In the following screen you will be asked to fill in additional details:
  • If the ad contains a video, check the ENABLE VIDEO EVENTS to ensure the video quartile events are tracked and reported
  • There is an option to add a third party impression tracker, which will be added to the ad tag.
  • You can also check any of the additional feature boxes if your HTML ad requires it.

Exporting the Ad:

  • Once the creative is made, your screen will look like the below, where you can see:
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    • The preview of the creative
    • Shareable preview link of the creative
      • You can also generate a PIN-protected preview URL to share the creative preview with only a selected audience
  • QR Code to view the creative on a mobile device on scanning
  • The Ad Tag has default Macros inserted. However, for specific media partners, the Macros vary:
    • Before Downloading the Ad Tag, select the media partner being used for trafficking the campaign from the drop-down menu
    • On selecting, the respective Macros will automatically be inserted
  • Once done, you can download the Ad Tag by clicking the DOWNLOAD TAG button on the bottom right
  • The Ad Tag can be copied onto the clipboard by clicking on COPY TAG button on the bottom right
  • There is also a direct link to the Statistics page of this particular creative from this page

Analytics for Custom HTML Ads:

iFrame Ads:

  • By default, iFrame Ads served via the Airtory Studio report only Impressions of the ad
  • For the clicks to be reported in the Airtory Analytics and for the data to pass via the Macros, one of the below custom JS files is required to be added within the HTML code of the creative before closing the body tag
    • For HTML Ads:
      <script type="text/javascript">"airtory" in window||(window.airtory={track:function(){window.airtory.track.q.push(arguments)}},window.airtory.track.q=[]);</script><script src="https://cdn.airtory.com/js/creative-upload-helper.js"></script>
    • For GWD Ads:
      <script type="text/javascript">"airtory" in window||(window.airtory={track:function(){window.airtory.track.q.push(arguments)}},window.airtory.track.q=[]);</script><script src="https://cdn.airtory.com/js/gwd/standard.js"></script>
    • For GWD Ads with EnablerJS:
      <script type="text/javascript">"airtory" in window||(window.airtory={track:function(){window.airtory.track.q.push(arguments)}},window.airtory.track.q=[]);</script><script src="https://cdn.airtory.com/js/gwd/enabler.js"></script>

HTML Ads:

  • Campaign Summary analytics for the HTML Ads can be seen in the Analytics tab within the Airtory Studio
    • You can check this article to know more about Airtory Analytics
  • To track custom events of the ad within the Airtory Studio, add airtory.track("<event-name>") where the event code line is within the HTML code.

Please contact your Airtory Account Manager to enable this feature for your Airtory Studio account.