Implementation of Airtory Ads

Airtory Ads can be implemented across Display and Video Ad inventory.

Airtory is a creative management platform that allows advertisers to build one-of-a-kind Rich Media Display and Video ads with user engagement at its core. That being said, the output from the Airtory Studio is an ad tag, which is, universal and can be implemented across media partners – DSPs, Publishers & Ad Networks.

When exporting the ad tag (read how here for Display Ads and here for Video Ads), you will need to select your Media Partner from the drop-down menu. On selecting, the respective Macro will be added to the ad tag automatically.

The Airtory Studio has several widely-used media partners added to the Macro-provider list. Macros help the media partner record Clicks at their end when implementing a third-party ad tag.

DSPs such as AppLift, DBM, AppNexus, The Trade Desk, Mediamath and IronSource amongst others are included in the list. In most cases, Airtory ad tags will need to be placed as a third-party ad tag in the DSP dashboards.

If you are executing the ad directly on a website in partnership with a publisher, it is important to select the ad server of the respective publisher. DFP and Zedo, the most widely used ad servers by publishers have already been added to the list.

Airtory is a Google-certified third-party ad server (check here). This means Airtory is part of an exclusive list whose ad tags can be executed in Google Networks.

While executing third-party ad tags on GDN, please follow the steps mentioned in the below document:

In case you do not see the Macro of your preferred media partner in the list, please contact us and we will get it added within 24 hours.

Airtory Studio Creative Requirements

In this article, we will tell you how you can find the specifications to build any ad within Airtory Studio.

Airtory is a Rich Media Creative Management platform. The Studio has over 300 templates to create Rich Media ad units. Each ad format has been built independently with user-engagement at its core, to enhance overall ad performance and brand recall.

For this reason, each ad format has different requirements, which are listed in individual Build Guides.

You can access the Build Guide while setting up the ad. (See here for the ad creation process)

  • After selecting the Ad Format you would like to set up, your screen will look like the below:
Ad Editing
  • At the bottom right of the screen, you can click on BUILD GUIDE
  • From here you will be redirected to a different page where the creative requirements are listed:
  • You can also download this page as a PDF.
    • This feature is particularly helpful when you need to share the requirements with other team members.

Customizing URLs for Landing Pages built in the Airtory Studio

The URLs of the Landing Pages built within the Airtory Studio can be customized.

Adding Custom Domain:

  • Click on the Settings wheel on the top right of the Landing Page Builder within the Airtory Studio
    Screenshot 2019-08-08 at 12.23.05 PM
  • On clicking that, a pop-up appears where the “Enable custom domain” should be toggled to the ON position
  • On this pop-up window, you can:
    • Enter a custom domain or sub-domain which you own
    • On clicking the Continue button, the domain will appear in available domains list
      Screenshot 2019-08-08 at 12.14.28 PM
    • The system attempts to auto-verify the new domain added and change the status from INACTIVE to ACTIVE
    • You can also verify the new domain manually, by clicking on the hamburger icon against each domain and selecting the Verify option
      Screenshot 2019-08-08 at 12.17.56 PM
    • From the domains added, at any point in time, you can change the default domain, which would automatically be the domain for all the Landing Pages created.
  • Once the domain has been added to the main Settings, you can now change the domain of any Landing Page created in the Airtory Studio.
    • After publishing the Landing Page, click on the Settings wheel where the Landing Page is listed
      Screenshot 2019-08-08 at 12.27.37 PM
    • From the pop-up, you can select any of the ACTIVE domains and the Landing Page URL will be updated
      Screenshot 2019-08-08 at 12.20.38 PM
    • On selecting the required domain, the Published URL automatically updates
      Screenshot 2019-08-08 at 12.22.14 PM

Customizing the Page URL Path:

  • The default URL path for each Landing Page created within the Airtory Studio is CampaignName/LandingPageName
  • This can be edited from the General Settings section while setting up the Landing Page
    Screenshot 2019-08-08 at 12.11.09 PM
  • Currently, the Page URL path cannot be edited once the page is published.

How to Set Up a Campaign in the Airtory Studio?

A quick three-step guide on how to set up a new campaign in the Airtory Studio

In this article, we will learn how to set up a new campaign in the Airtory Studio.

This is required so that we can easily create, edit and track creatives made for an advertiser or publisher.

A new campaign can be set up by going to Airtory Studio.

The default Home Page of the Studio page is the New Campaign Tab.

1. On selecting the type of Creative you would like to set up, a pop up appears where you can enter the Campaign Details:

– Campaign Name

– Advertiser Name

– Publisher Name

Screenshot 2019-06-18 at 5.41.17 PM

2. Once the Campaign details are filled, select the Ad Size. These are standard IAB ad sizes for which inventory is available across DSPs and Publishers.

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3. After selecting the Ad Size, you’ll be able to see all of the supported formats for that size.

4. You can customize the selected Ad Format by clicking on the Customize button on the bottom right

Screenshot 2019-06-18 at 5.43.36 PM

Now that you have set up a New Campaign, and have started on your first creative, you’ll be able to modify the format and export. In this article, you can learn how to set up a creative and complete the process.